Seller Advisor

From listing to closing, with confidence.

Format

Online Course
5 Classes/27 Lessons

Price

$295 for individual course or all 4 courses for $995

About the course

Taking a listing is where a lot of agents quietly fake it. They price the home to win the listing instead of to sell it, then hope it works out. And since the settlement, the stakes are higher, disclosure and compensation rules changed, and one wrong move can cost you the deal or land you in real trouble.

Seller Advisor teaches you to represent a seller the way a true advisor does. You'll learn to lead the pricing conversation with honesty instead of flattery, handle disclosure and compensation correctly, and manage the whole sale from listing to closing without losing your footing. And you won't disappear after the sale, you'll build an annual review system that keeps you in your client's life, turning a single transaction into a source of referrals for years.

Whether you've never taken a listing or you've taken a few and felt like you were improvising, this is where you learn to do it right.

Win the Listing

The pricing conversation and listing presentation that earn a seller's trust—even when you're up against agents with twice your experience.

Represent With Confidence

Handle disclosure, honest pricing, and post-settlement compensation the right way, so you protect your seller and yourself on every deal.

Keep Them for Life

An annual homeowner review system that turns one closing into repeat business and referrals for years.

Class 1: Preparing to Win the Listing

Arrive ready to advise, not ready to present.

This class sets the standard for everything that happens before an advisor sits down at the listing table: why preparation is a service the seller is hiring, why understanding the seller has to come before pricing the property, why research has to be verified before it becomes a recommendation, and how a consultation turns all of that into a decision the seller can actually trust. Followed through Lauren's work with the Whitfields, retiring homeowners relocating to be near their daughter.

Class 2: Preparing the Property for the Market

The objective is not perfection. The objective is judgment.

Covers the weeks between a signed listing agreement and the first professional photograph: how to prioritize preparation recommendations, guide sellers through decisions that are really about uncertainty rather than money, help sellers see their home the way a buyer will, and position a home strategically instead of just pricing it. Followed through Becky's work with the Coopers, preparing their home for market for the first time in nearly twenty-five years.

Class 3: Managing the Listing Project

The signed agreement is not the finish line. It's the moment leadership starts.

The day a listing agreement is signed, the advisor's job changes from preparation to leadership. This class treats every listing as a project with dependencies, authority limits, and real risk, including vacant-property exposure and fraud recognition, and covers building the plan, leading the people behind it, responding when it changes, launching it deliberately, and the fair housing rules that govern every word of marketing and every showing.

Class 4: Understanding the Market's Response

The marketplace is always communicating.

Once a property is live, the advisor's role shifts again, from preparation to interpretation. This class covers reading what showings, feedback, and offers are actually telling you, recommending a strategy change when the evidence calls for it, maintaining momentum honestly when things slow down, and preparing sellers to read and respond to a purchase contract before the first offer arrives. Continues Becky and the Coopers' story from Class 3.

Class 5: Guiding the Transaction to Completion

Lead the path from offer to closing, don't just let it happen to you.

Receiving an offer starts a new phase of representation. This class covers evaluating offers as complete proposals rather than just a number, negotiating as a problem solver instead of an adversary, managing an accepted agreement through to closing, leading when the transaction changes course, staying a resource after the closing table, and protecting the seller's proceeds from the moment funds start moving. This is Becky and the Coopers' story concluding, from offer to the final wire.

Develop your
professional skills

Build the skills to advise sellers with confidence while creating a durable business that grows stronger and compounds over time.

Frequently asked questions

1. What will I actually be able to do differently as a listing agent after this?

You'll walk in ahead of the conversation instead of behind it. The course teaches you to treat every stage of a listing as something you lead: preparing before the appointment, managing the property and the project, reading what the market tells you once it's live, and guiding the transaction all the way through closing.

2. How does this help me before I even sit down with a seller?

Class 1 makes a case worth knowing cold: roughly eight out of ten sellers contact exactly one agent. Most of the time, you are the only professional judgment that seller will ever test. This class builds the preparation, research, and consultation skills that decide the outcome before you knock on the door, whether you're the only interview or one of several.

3. What does the course teach about getting a home ready for market?

Not a generic checklist. Class 2 teaches you to sort every recommendation into what's necessary, what actually moves buyer perception, and what's a waste of the seller's money, then help the seller see the home the way a buyer will before it ever hits the market.

4. Does this help me manage a listing like a leader, not just a task list?

Yes. Class 3 reframes the signed listing agreement as the start of your real work, not the finish line. You'll learn to run a listing as a project with real dependencies, coordinate the people involved, and know exactly where your authority ends and the seller's begins.

5. How does the course help me understand what the market is telling me once a listing goes live?

Class 4 teaches you to read views, showings, and offers as a funnel, not noise. One comment is feedback. Five buyers saying the same thing is evidence. You'll learn to tell the difference and know when the data actually calls for a change in strategy.

6. Does it cover how to handle multiple offers?

Yes, in detail. Class 5 teaches you to evaluate offers as full proposals, not just a number on a page: financing strength, contingencies, net proceeds, and probability of closing all factor in. You'll learn why the highest offer is sometimes the weaker one, and how to run a fair, documented process when more than one buyer is at the table.

7. Does the course address protecting my sellers' money?

Yes. Class 5 covers protecting seller proceeds from the moment funds start moving, so you're not learning this the hard way on a live transaction.FAQ 2 description

8. What's the actual transformation this course is building in me?

Every class draws the same line: an agent reacts, checks boxes, and hands off information. A Professional Advisor prepares deliberately, leads with judgment, and takes responsibility for the outcome. That shift, repeated across all five classes, is the whole point of the course.

9. Will this help me earn more, or just work harder?

It's built to change what you're paid for, not how many hours you put in. Sellers pay for judgment they can't get anywhere else. The course is designed to move you from tasks anyone could do to the kind of decisions that make a seller glad they hired you specifically.

10. Is this useful if I already have a solid listing process?

Yes. Even experienced agents tend to have gaps in one stage, often reading market response or handling multiple offers. The course is built so you can sharpen a specific stage without redoing everything you already know.

11. Who is this course really for?

Both newer agents who want a real process instead of trial and error, and experienced agents who want to tighten a system they've been running on instinct.

12. What does completing this class give me that I can use immediately?

A repeatable system for every stage of a listing, plus ready to use tools including a seller consultation checklist, a pricing analysis worksheet, a pre-listing workflow checklist, and a seller questionnaire, so the first listing you run after finishing feels different, not just the training.

Course Lessons

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